New year” is only three months away, which sounds like a high time we talked about hotel interior design trends for 2018. Exciting and ever changing, the hotel industry will definitely keep the hotel owners and hospitality professionals busy (as always!).
How can you make sure you keep up with the trends and continue to wow your clients? We’ve compiled a list of soon-to-be trending hotel design tips for 2018. Read on and get ahead!
Make your hotel lobby fun and exciting
By far one of the most prevailing hotel interior design trends for 2018 will be focusing attention on hotel lobby design. It’s enough to say that lobby is your hotel’s first impression, which can either make or break your guests’ stay (as well as your reputation!). A simple rule is to make hotel lobby design reflect the personality and the mood of your hotel, and you do want that to resonate with your target audience. Why? Lobby is the main meeting and waiting place where your guests go by in search for drinks, food, socialising or, relaxing. If it’s in no way inviting – it doesn’t have cosy sofas, funky bar, and eye-catchy design – don’t blame the guests they’d rather hang out outside the hotel!
The less is more
The trend of simplicity has been on the rise for a while and it will become one of hotel interior design trends for 2018. The secret behind a simple design is that it fosters a sense of peace, helps your guests set aside everyday distractions, and leave them focused and relaxed, rather than overwhelmed and confused! And it is not an entirely new concept. It was actually luxury retail stores that have found their customers respond a lot better to tranquil shopping experiences, with stimulation and distractions reduced to minimum. Now it’s time for hotels to provide their guests with streamlined design that guarantees peaceful, memorable and meaningful experience…
Make your hotel room feel like home
The concept is simple – the more comfortable your guests feel, the more likely they are to stay longer and come back for more extended visits. What scheme is a comfortable scheme, then? A cosy, natural and home-style one! Try mixing and matching colours, furniture and textures to break up the monotony. Even as little as a funky rug can be a perfect touch of style that makes the entire room design cosier. Another way to make your hotel feel like home will be making each room’s design unique to the room next door, and we believe it will become one of the ultimate hotel interior design trends for 2018… Mark our words!
Go bright or die trying
It’s time to quit playing it safe! More and more hotel guests tend to choose their room based on online photo galleries. No way will the sea of neutral, boring colours catch their eye… It is the pops of bright paint that will make them click the “book now” button. Indeed, as predicted by Pantone Color Institute Executive Director, Leatrice Eiseman, 2018 colours will be bright and bold. We will see diverse blend of dark hues, combinations of blue and orange, and quirky palettes including green flash, lime popsicle, and minion yellow (our favourite!).
By far one of the most prevailing hotel interior design trends for 2018 will be focusing attention on hotel lobby design. It’s enough to say that lobby is your hotel’s first impression, which can either make or break your guests’ stay (as well as your reputation!). A simple rule is to make hotel lobby design reflect the personality and the mood of your hotel, and you do want that to resonate with your target audience
Spring all year long aka. bring the outdoors inside!
Incorporating nature into the hotel design is already a thing and it is about to get bigger! 2018 will focus on bringing the outdoors inside and, by doing so, helping the guests feel calmer and closer to nature! Plants can easily change the ambiance and feel of the hotel, enhancing the design without interfering with design elements. And they can do that for a fraction of the cost of an architectural element (which wouldn’t provide such form, functionality and beauty as plants, anyway). Don’t know where to start? There are numerous ways of incorporating nature into your hotel design, from natural wood furniture through fabrics featuring fauna and flora to plants that act as living sculptures and can be used as a natural focal point.
Boost the bandwidth and win more clients
Let’s face it, IT is becoming more and more important to guest experience and in 2018 it will be an expectation. We are no longer talking about replacing desktop computers in your lobby with flat-screen monitors or tablets – it will not be enough! What your customers will expect from you is for their rooms to be a lot smarter! You can start with boosting your bandwidth to make sure your guests can connect as quickly, easily, and reliably as they do at home. Hoteliers should also think about elevating the in-room experience by catching up to what clients have at home: better TVs, tablets and phone systems. But the real ground breaking movement among hotel interior design trends for 2018 will be investing in mobile solutions, from mobile bookings through easy check-ins to room access. You may also think about a guest app that combines best-deal notifications, hotel services, and loyalty programs. Yes! Connected experience equals happy customers.
Members club lounge
Does your hotel have a members’ club lounge? Brace yourself, as executive club lounges will soon become a renovation priority for hotels that wish to secure their guest loyalty. Travellers, especially the business ones, are constantly looking for benefits, and an executive lounge will no doubt become the top one. But lounges are also a great way for a hotel to reinforce its brand and personality via décor, ambiance, and comfort. Isn’t that a win-win situation?