Become our Member

Our aim is to facilitate business to business connections, helping your company raise its profile, increase its valuable contacts and develop new contracts. Join us and start networking with Diverse Entrepreneurs today. Call us if you have any questions.

Select Your Membership Type

Individual Membership
From £55
per quarter
Self-employed & businesses with up to 3 business owners
Corporate Membership
From £105
per quarter
For businesses with 51+ employees

Customer Testimonials

PBLINK is an ideal professional business platform organised by Poles in the UK. It provides not only an excellent opportunity to introduce your business, expand your client base, improve your business skills but also to meet and socialise with like-minded people.The networking events are organised in a very relaxing but still professional manner, e.g. practising on the golf course, gambling in the casino, cruising on Thames.

Call Bartek, the main Man behind the PBLINK, how else your business can benefit from the membership.

 

Since setting up my business networking was, will be and is one of the main forms of marketing for my company. I have taken part in many networking events in my ten years as a financial adviser. Bart’s organisation is defiantly one which I fully recommend for new and existing businesses. Fully professional and always ready to help. Well done and keep going Bart!

 

PBLink is a really great initiative – harnessing the entrepreneurial spirity of Polish people working in the UK, with GREAT British producers and service companies. For British companies interested in Poland, the kind we help every day, working with a local Polish person can really help grow your business. For Poles working in the UK, the support of local British companies like our 70+ BPCC chamber members can really make a difference. Wherever you’re from, PBLink is agreat organisation that help you connect, communicate and create value for your company. We’re proud to support PBLink in the UK and Poland.

Best place for business in the UK with a Polish twist. Informative & easy to navigate and network

Capital Business Links Ltd  highly recommend PBlink for its professional approach and expertise provided by friendly and enthusiastic team and extremely knowledgeable and charismatic director.

Display Advertising Strategies Learnt From The Very First Website Banner Ad From 1994

A key component of every online and offline business is how to get a brand message across to customers. One of the most successful marketing ways of doing so is display advertising. It is over thirty years since the first one appeared, but are you ready to take a step back in time and follow its early example?

The first-ever banner ad appeared in 1994 on the website hotwired.com. It was so successful, it managed to spawn an entire industry of ways to market products online. That first display ad managed to attract a click rate of 44%, a number internet marketers today can only dream about.

 

 

 

 

 

 

 

 

Source – Pexels

Why was this ad so successful and what can business owners and marketing teams learn from it?

The advert was for AT&T and the reason why that first ad banner worked so well was because it put the customer very firmly first. The ad was placed in the Arts Section of the Hotwired website and included a virtual tour of the world’s great museums, including the Andy Warhol Museum and the Louvre; taking visitors on a journey they were unlikely to have ever experienced before.

Since then, advertising has become increasingly targeted, so much so that most users of the internet have become ad-blind to the right-hand side of a website. Yet it is such a powerful market that billions of pounds are still spent each year on creating and placing them.

Focus display advertising on how it benefits the customer

What is clear is that customers the world over do like personalisation in their ads. If you can create adverts that appeal specifically to them, it will automatically create higher CTR (click-through rates).

There are three aspects to personalising your ad content. The first is developing trust, so the advert should be both meaningful and transparent, too. The second is ensuring that it is smart, so having the ability to retarget customers who show interest is key. The final component is incorporating dynamic content into banner ads in much the same way as Facebook or Instagram stories. Advertising messages always perform better when they tell a story.

We also know that Google has been monitoring ad quality for years in order to encourage advertisers to perform better and produce more meaningful ads and it has launched a new ad-blocker feature in their next Chrome rollout, too.

Identify the right tools for your display ad

Great ideas and a meaningful message are good, but you also need to ensure that you have the right predictive display advertising tools, found at growthsuperarket.com, to use which will help you with banner creation tools, display retargeting tools and cross-channel advertising software. Each and every ad space online should be specifically sized and most businesses will need to use pre-existing tools and templates to add their own personal brand and message.

 

 

 

 

 

 

 

 

 

Source – Pexels

Every business needs to ensure that it isn’t wasting money on its advertising budget because there is a very real fight for online ad space. Getting it right is vital for a business to attract the right customers. Increasingly, banner and display advertising have started to return to goals of increased personalisation for the customer and offer more – just like the original display ads in the 1990s with brand stories appearing. However, with more display tools available and predictive response technology, you should be carefully considering choosing the right ad for your brand right now.

Search

By continuing to use the site, you agree to the use of cookies More information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close