For the second time in less than three months, the BPCC together with Picklemedia.com organised an event for Polish entrepreneurs who've set up business in Scotland.
The launch seminar and mixer (on 29 March at the Royal Society of Edinburgh) focused on finding money for business growth. Last week's seminar looked at e-commerce and how today's entrepreneur must make optimal use of the internet and social networks to drive business.
An important feature of these meetings is that all the presentations are made in (or translated into) Polish. This enhances their usefulness to the entrepreneurs. Although they all understand English very well, being able to impart quality business information in a native language makes it much easier to assimilate.
Presentations followed about search engine optimisation and Google Adwords (Marcin Kaszta, eleMedia); ad networks and Facebook ads (Gordon Eldrett, Mediacom); legal aspects of e-commerce (Ross Hood, Morisons LLP), and case studies from Butiqueuk.pl (Tomasz Mazurkiewicz selling UK cosmetics online to Polish consumers), Emito.net (Albert Fret presenting the Polish community portal serving the UK) and JT Projects (John Taylor, ecommerce case studies that outlined the objectives and digital marketing tactics being used for an online sports shop and a High Street deli/café).
After the seminar, there was ample time for networking – an important feature of these events. After every participant had had 30 seconds to introduce his or her business, business cards were swapped, and even after the Royal Society of Edinburgh closed for the night, the conversations moved on to the Hard Rock Café next door.
The BPCC would particularly like to thank Bartłomiej Kowalczyk of Picklemedia.com for his hard work in making the event such as success.