Approach to selling has dramatically changed because buyer is now in control. They are extensively research a purchase before first sales call. They know about you more than you think. What you need to do is to win buyer’s confidence. You need to have a solid processes and systems to provide advice and help to the right leads in the right time.
My problem was that I had databases in a number of places: Eventbrite, WooCommerce, Mailchimp, Gmail, website, landing pages and some cheap CRM. So, when I woke up in the morning I didn’t know where to start. I always had a feeling that I was missing something. Sound familiar?
HubSpot helped me to understand what Customer Relationship Management is: interpreting databases, customer behaviour, creating sales funnels, profiling your database, collecting and storing feedback. I use the paid version but HubSpot Free will give you a great start and when you grow you can update.
I made lots of mistakes and spent hours setting up my system. I learned that everyone’s business is different, so approaches to CRM should vary.
I work with SMEs in Construction, Property, Ecommerce and Professional Sectors helping to empower technology into their businesses so they can sell better.
I am certified HubSpot Partner. Check out my HubSpot Agency Profile.
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According to HubSpot data, customers are interacting with businesses more now than a month ago. When people stay at home they spend more time researching online shops. You may be…
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