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“If I was down to the last dollar of my marketing budget I’d spend it on PR!”

Another networking event took place in NatWest bank in Leeds on 7th June 2017.

Bartlomiej Kowalczyk from the PBLINK welcomed delegates and gave a brief update on the newest developments of the organisation including the calendar of events planned for the next few months.

Clare-Marie Taylor, representing Think Smart Marketing talked about essential steps to build own Marketing Plan for your business (Awareness, Interest, Evaluation, Trial, Adoption, Loyalty). She also explained concept of Bullet Proof Process, that include: Insight, Test, Proof and Implement stages.

Another speaker, Ellie MacDonald representing MacComms explained how business can raise their profile and credibility through successful PR. It was very insightful presentation how SMEs can rise profile by implementing following tips: Get yourself PR-ready, Preparation is a key, what is newsworthy?, ensure joined up approach and monitor.
Last presentation delivered by Rafal Moszkowcow from Neadoo Digital looked at the digital markeing in search engines. Rafal explained how Google change approach to present search results and what you can do to improve your  website SEO ranking.

After presentations there was plenty time for networking and exchanging business cards.

We would like to thank our partners Carter Lemon Camerons LLP NatWest and Sami Swoi for supporting this event.


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